Case Study: Mitsubishi Electric boosts brand awareness with Oyster Studios integrated advertising campaign

Mitsubishi Electric drives 89,000 impressions with Oyster Studios

Oyster Studios partnered with Mitsubishi Electric's Factory Automation division to address a key marketing challenge. The customer needed an integrated advertising campaign to build industry awareness, capture the attention of time-poor OEM decision-makers, and promote their full range of products and services.

The solution from Oyster Studios was a multi-channel campaign featuring high-impact press ads, a direct mail piece with a puzzle maze pen, targeted email marketing, and a LinkedIn campaign. This approach generated significant results, including an 11% response rate to the direct mail leading to over 100 sales appointments, and a LinkedIn campaign achieving over 89,000 impressions and 289 social actions.

Mitsubishi Electric