Case Study: Mitsubishi Electric achieves record trade show footfall with Oyster Studios

Mitsubishi Electric draws the highest footfall at Cigré 2024 with Oyster Studios

Mitsubishi Electric Power Systems Group faced the challenge of creating an impactful exhibition stand for Cigré 2024 on a challenging footprint. They again enlisted Oyster Studios to design a clean, modern stand that would attract visitors, showcase new 3D printed products, and generate new business leads.

Oyster Studios developed a solution centered on a stunning 3D-printed model of DCCB grid technology, complemented by interactive screens and a welcoming bar area. The stand achieved the highest visitor footfall at the event, with over 600 visitors, facilitating valuable new connections and solidifying the client's industry leadership. Oyster Studios also managed the complex international logistics for a seamless experience.

Mitsubishi Electric