Case Study: Mitsubishi Electric achieves record footfall with Oyster Studios' LED trade show stand design

Mitsubishi Electric draws 500 visitors with Oyster Studios

Mitsubishi Electric Power Systems Group (PSG) faced the challenge of creating an impactful trade show stand design for Cigré 2022 in Paris, despite significant obstacles including a low ceiling height and two dominating support pillars in the center of their space. They enlisted Oyster Studios to develop a design that would reflect their brand values, attract visitors, and help generate new business leads.

Oyster Studios designed a solution that incorporated the problematic columns as a key feature by cladding them with 2.5m-tall LED walls running animated content. The stand also included an interactive touch table, touch screens, and iPads with scrollable content. The result was an extremely eye-catching stand that successfully drew footfall, attracting over 500 visitors, which amounted to 10% of the entire show's attendance. Mitsubishi Electric deemed it their most successful Cigré exhibition yet, and Oyster Studios' client was delighted with the outcome.

Mitsubishi Electric