Case Study: Mitsubishi Electric increases inbound sales enquiries with Oyster Studios' integrated B2B marketing campaign

Mitsubishi Electric boosts inbound sales enquiries with Oyster Studios

Oyster Studios developed an integrated B2B marketing campaign for Mitsubishi Electric to address the challenge of promoting specialist service contracts to the food and beverage manufacturing sector. The key obstacle was overcoming the target audience's resistance, as it was perceived that no single supplier had the expertise to service complex manufacturing lines comprising machinery from multiple vendors.

The solution from Oyster Studios involved a multi-channel campaign using striking food-themed imagery and engaging headlines focused on the benefits of multi-vendor support. This campaign included trade advertising, direct mail, e-shots, social media, a white paper, and a bespoke microsite for lead capture. Oyster Studios delivered exceptional results, generating a significant increase in sales inquiries and high levels of engagement, and they continue to provide ongoing marketing support.

Mitsubishi Electric