Case Study: Go Ape boosts ROAS and bookings with Oyster Studios

Go Ape boosts ROAS 350% with Oyster Studios

Go Ape, a UK-based outdoor activity provider, faced challenges with underperforming Facebook, Instagram, and Google PPC advertising campaigns. They partnered with Oyster Studios to improve their return on investment and boost sales, particularly for corporate bookings, especially during the difficult period of Covid-19 lockdowns when their sites were closed.

Oyster Studios implemented a refined strategy using enhanced regional targeting based on customer heat maps and restructured campaign groupings. This solution dramatically improved performance. The agency achieved unprecedented results, including a Facebook/Instagram campaign with a 171.73 return on ad spend and a Google PPC campaign with a return of over 27. Overall, Oyster Studios improved Go Ape's average ROAS from 6 to 27, a 350% increase, making digital marketing the company's most profitable income stream.

Go Ape