Case Study: EAG grows social media followers and webinar sign-ups with Oyster Studios

eag grows social followers by 781 with Oyster Studios

The Entertainment, Attractions & Gaming International Expo (EAG), an annual trade show for the leisure industry, faced significant challenges due to the Covid-19 pandemic, which caused financial uncertainty and made potential exhibitors nervous about committing to the 2021 event. The organizers, Swan Events, tasked vendor Oyster Studios with developing a social media follower campaign to increase international followers and build engagement across Facebook, Instagram, LinkedIn, and Twitter, aiming to create a larger audience for future promotion and to reinforce EAG's position as a trustworthy industry ally.

Oyster Studios implemented a multi-platform strategy utilizing paid advertising and organic content marketing. The solution included A/B tested Facebook ads, targeted LinkedIn campaigns, an Instagram awareness drive, and content that promoted an industry webinar. As a result, Oyster Studios helped EAG gain 781 new social media followers, generate 26,030 Instagram impressions, and significantly exceed its goal by achieving 175 webinar sign-ups.

Entertainment, Attractions & Gaming International Expo (eag)