Case Study: Clearblue launches pioneering digital pregnancy test kit with Oyster Studios

Clearblue launches a digital pregnancy test with Oyster Studios and drives over 2,000 competition entries

The customer, Clearblue, a world-leading pregnancy test brand, faced the challenge of launching the UK's first digital pregnancy test kit. They engaged vendor Oyster Studios to handle the product packaging design and develop a comprehensive launch PR campaign and competition, supported by in-store point-of-sale displays.

Oyster Studios developed a launch centered on the theme of clarity, highlighted by a promotional competition to win a 1-carat diamond. The campaign was promoted in parenting press, online, and through extensive in-store merchandising. The vendor also created flexible packaging designs that were later adapted into nine languages. This solution generated over 2,000 competition entries, significant PR coverage, and successfully cemented Clearblue's market-leading position.

Clearblue