Case Study: Airbus attracts top graduates with recruitment marketing materials from Oyster Studios

Airbus engages 11,000 students across 600 universities with Oyster Studios

Airbus, the world's leading civil aircraft manufacturer, faced a challenge in positioning itself as a best-in-class employer to meet its complex global recruitment needs. Oyster Studios was engaged to design and implement recruitment marketing materials to promote the Airbus employer brand on national and international levels.

Oyster Studios developed the "Fly Your Ideas" student competition, creating a range of print, digital, and event collateral with a high-tech, futuristic identity. This solution successfully engaged graduates by highlighting Airbus's innovation and engineering excellence. The campaign was a major success for Oyster Studios, attracting over 11,000 student participants from 600 universities in 100 countries, which positioned Airbus as an employer of choice for a large number of graduates.

Airbus