Case Study: Mercedes-Benz boosts used parts sales with OXID eSales

15% More Online Sales Following Relaunch

Mercedes Benz’s used-parts center, Mercedes-Benz GTC, needed to modernize its aging online shop for private and business customers. With around 300,000 items, the existing platform could no longer deliver fast, accurate search results, met high security requirements only with difficulty, and could not be upgraded further. The company turned to OXID eSales and its OXID eShop Enterprise Edition professional services to rework the e-commerce setup.

OXID eSales rebuilt the shop in nine months with a responsive OXID Flow Theme, improved navigation and search, B2C/B2B separation, multilingual B2B functionality, ERP connectivity via Microsoft Dynamics NAV, Telecash integration, and Visual CMS support. The relaunch went live in February 2017 and quickly paid off: the new structure improved usability and capacity, enabled smooth event traffic, and helped drive measurable sales gains, including 15% of orders in a new segment and 50% of orders in interior fittings.

Mercedes Benz

Sascha Godawa

Head of Online Trade and Product Management