Case Study: a supply-side platform startup restores system knowledge and scales its SSP with Oxagile

Supply-side Platform Startup restores knowledge across 148 repositories with Oxagile

The customer, a supply-side platform startup, faced a significant challenge after a team transition led to a complete loss of crucial system documentation and knowledge. This gap hindered their ability to maintain, troubleshoot, and scale their multi-tenant advertising platform, leaving them with a functioning but poorly understood system. They engaged Oxagile for its AdTech consulting expertise to address this problem.

Oxagile's consultants successfully restored system understanding by reverse-engineering the fragmented architecture from 148 repositories and mapping out all dependencies. The solution involved rebuilding documentation, reconnecting scattered services, optimizing data pipelines, and streamlining the onboarding process for new engineers. As a result, Oxagile stabilized the platform and enabled the client to proceed with key integrations for major platforms like Amazon, Nimbus, and Facebook Marketplace.