Case Study: a marketing agency achieves unified DSP campaign management with Oxagile's meta-DSP orchestration tool

Marketing Agency streamlines DSP orchestration with Oxagile

The marketing agency faced challenges managing multiple, uncoordinated Demand-Side Platforms (DSPs), which led to operational inefficiencies, difficult reporting, and limited functionality for their clients. Oxagile was engaged to help them develop a solution to consolidate these disparate systems.

Oxagile co-developed a meta-DSP aggregation tool that integrated various DSPs under a single, unified interface. This solution provided the agency with streamlined campaign management, automated reporting, and advanced features like CTV advertising and footfall measurement, ultimately improving operational efficiency and enabling more effective budget allocation.