Case Study: a global media and entertainment conglomerate streamlines OTT content management with Oxagile

Global Media and Entertainment Conglomerate launches a 3,000,000-user VoD platform with Oxagile

The customer, a global media and entertainment conglomerate, faced operational inefficiencies and fragmentation in managing its vast OTT ecosystem, leading to slow publishing cycles and inconsistent data governance. To support its expansion into the Middle East, it enlisted vendor Oxagile to develop a high-performance media management system under tight deadlines.

Oxagile delivered a scalable, modular CMS that streamlined the entire content lifecycle from transcoding to distribution. The solution included advanced content management, multi-screen delivery, and robust test automation, which achieved 100% test coverage for major user flows. The successful soft launch of the new platform in the Middle East as a free ad-supported service enabled the customer to efficiently grow its audience and paved the way for further territorial expansion.