Case Study: a leading demand-side platform achieves scalable, cost-efficient ad management with Oxagile

Europe’s Leading Demand-side Platform processes 190+ GB of DSP data daily with Oxagile

The customer, a leading European demand-side platform for digital advertisers and agencies, faced significant challenges due to a legacy platform architecture and an outdated user interface. These limitations made it difficult to scale their customer base, deliver stable performance, and add new features efficiently. The vendor, Oxagile, was engaged to address these core issues.

Oxagile rearchitected the entire platform, consolidating all client entities into a single application and database to optimize resource usage and improve scalability. They migrated costly data workloads from Google BigQuery to ClickHouse to handle over 190 GB of daily data more efficiently. Furthermore, Oxagile delivered a streamlined, intuitive user interface that simplified complex workflows for end users, such as reducing the steps needed to create an ad campaign. This comprehensive solution by Oxagile enhanced performance, reduced operational costs, and provided the advanced reporting tools necessary for the client to maintain its leading market position.