Case Study: Bullseye Rich Media Ads Precision achieves cookieless user identity and frequency capping with Oxagile

Bullseye Rich Media Ads Precision makes cookies nearly unnoticeable with Oxagile

The customer, a major ad startup vendor, faced the challenge of verifying user identity and maintaining ad frequency capping in the cookieless era to ensure their rich media ads remained personalized and effective. They partnered with the vendor Oxagile to implement a cookieless user identity solution.

Oxagile designed and developed a holistic, privacy-compliant identity solution that weaves together anonymized first-party data, probabilistic identity, and third-party deterministic identity. This approach allowed the customer to maintain user traceability and effective targeting. While the project is still underway, it is already generating significant interest from publishers and is poised to make the removal of cookies nearly unnoticeable for the customer's advertising campaign effectiveness.