Case Study: a broadcaster achieves streamlined ad sales and reporting with Oxagile’s self-service advertising portal

Broadcaster Owning the Seas of Content streamlines ad sales and reporting across 12+ locations with Oxagile

The customer, a broadcaster owning the seas of content, faced a challenge in managing a complex maze of linear and digital distribution systems. They sought to drive revenue growth by harnessing cross-platform ad technology and unlock the full monetization potential of their content. Oxagile was engaged to build a self-service advertising and management platform to address these needs.

Oxagile implemented a cross-platform self-service ad portal designed to simplify ad campaign sales and reporting. The solution provided reliable support for direct and programmatic ad sales, efficient management of unsold inventory, and multi-currency payment processing. This empowered the client with the tools needed to raise their income from content monetization and paved the way for their strategic operational growth.