Case Study: a large media entertainment company streamlines Smart TV music streaming with Oxagile

a large media entertainment company launches Samsung and LG TV music apps with Oxagile, unifying 2 code bases

Oxagile partnered with a large media entertainment company to adapt its music streaming service platform for Samsung and LG smart TVs. The primary challenge was to optimize maintenance costs and unify the code base to eliminate the inefficiencies of supporting multiple separate versions, all while ensuring the app remained compatible with older, low-end TV models running outdated software.

The solution implemented by Oxagile involved a comprehensive refactoring of the code for low-end device compatibility, which included replacing outdated libraries, optimizing performance by removing complex animations, and aligning with Samsung’s security policies. The project successfully merged the apps onto a unified codebase, which were then launched on both the Samsung and LG app stores. This resulted in significantly reduced maintenance costs for the client and made the music streaming app more accessible across a wider range of devices.