Case Study: a large content distributor and broadcaster achieves intuitive multi-screen OTT UX with Oxagile

a large content distributor and broadcaster boosts OTT UX across 4-screen platforms with Oxagile

A large content distributor and broadcaster required specialized UI/UX expertise to develop a custom multi-screen OTT application. They faced challenges in designing intuitive interfaces that complied with various platform guidelines and addressed the specific cultural and market needs of the Middle East, such as right-to-left reading and TV ergonomics.

Oxagile implemented a comprehensive UI/UX design strategy based on four key pillars: platform guidelines, target audience research, business requirements, and device proficiency. The solution delivered platform-specific and intuitive interfaces for end viewers across TV, web, and mobile devices. Oxagile helped the client enhance their in-house development processes, boosting solution performance and optimizing the total cost of ownership.