Case Study: a data-driven solutions provider automates TV ad sales with Oxagile's AdTech marketplace

a data-driven solutions provider automates TV ad sales with Oxagile over 50 months

The customer, a data-driven solutions provider, faced the challenge of automating and converging the advertising sales process for broadcast television and over-the-top video platforms. Their goal was to create a unified marketplace to connect broadcasters and advertisers, optimize inventory management, and move away from intuition-based spending. They partnered with the vendor, Oxagile, to develop this AdTech platform.

Oxagile implemented a comprehensive multi-tier AdTech marketplace featuring separate applications for sellers, buyers, and customer care. The solution automated the entire order management process, provided data-driven pricing and reporting, and facilitated seamless interactions between all parties. For the customer, this resulted in an impressive maximization of return on investment, tremendous time savings, and a significant increase in orders. Quantifiable results included processing a high volume of annual ad impressions and expanding the number of signed TV stations and households reached.