Case Study: Rozetka increases average order value by 9% and direct marketing revenue by 18% with OWOX

Rozetka increases average order value by 9% and direct marketing revenue by 18%

Rozetka, a market-leading Ukrainian online retailer, wanted to boost revenue per user and average order value by monetizing its large customer and product database through better product bundling, merchandising, recommendations and email campaigns. To achieve this, Rozetka partnered with OWOX and used Google Analytics 360 and BI Pipeline to centralize and analyze user and product interaction data.

OWOX implemented a recommendation system using Google Analytics Related Products data collected across desktop, mobile, apps and call-center touchpoints via Google Tag Manager, exported via the Core v3 Reporting API into BigQuery, and refined (availability checks, category exclusions, removing already-purchased items) to create improved email marketing lists. As a result, direct marketing revenue rose by 18% and average order value increased by nearly 9%.

Rozetka