Case Study: Pürblack achieves trusted data and faster AI-powered decisions with OWOX

Pürblack cuts reporting from hours to minutes with OWOX

Purblack, a direct-to-consumer premium wellness supplements brand, faced a significant challenge with disconnected marketing data across six or seven channels and a lack of a single source of truth. Their existing data was unreliable, and an attempted AI solution produced hallucinations, making it impossible for the founder and CMO to trust the numbers for critical business decisions. This led to guesswork and stalled growth initiatives.

OWOX provided a solution by first establishing a governed data warehouse with approved Data Marts to create a single, trusted source of truth. They then implemented an AI layer, accessible through tools like Claude via MCP, which could query this reliable data without hallucination. The result was transformative: Purblack could now get accurate answers to business questions in minutes instead of hours, identified a key loyalty lever to improve customer retention from 11% to a target of 30%, and empowered the team to make confident, data-driven decisions. OWOX gave the founder back his most valuable resource: time.

Purblack