Case Study: Contentmart increases LTV and boosts customer engagement with OWOX BI Pipeline

OWOX BI Pipeline helps Contentmart improve customer experience & engagement

Contentmart, a content marketplace targeting the Indian market, needed to evaluate which website and UX changes actually improved retention and LTV while isolating the effects of marketing. To build actionable, sprint-level analytics from day one, Contentmart partnered with OWOX, using OWOX BI Pipeline along with Google Analytics, Google BigQuery and Google Sheets to collect unsampled raw session and cost data and enable cohort-based analysis.

OWOX implemented a pipeline that imported event and ad cost data into Google BigQuery and used the BigQuery Reports Add‑on to produce weekly cohort and funnel reports by channel and country. OWOX’s solution let Contentmart monitor the impact of site changes each sprint, optimize customer acquisition costs, increase LTV for major channels, broaden the user base and cut marketing spend by almost 50%, while delivering clear cohort-based retention metrics.

Contentmart

Anton Rublevskiy

Contentmart