Case Study: Orcanta (lingerie retailer) achieves 126% increase in email marketing revenue with OWOX

Orcanta Increased Email Marketing Revenue by 126%

Orcanta, a French lingerie boutique network (orcanta.fr) owned by Groupe Chantelle, wanted to boost revenue from direct email marketing—raising its share from about 1.5% to at least 5%—by sending timely cart abandonment emails, while also cutting the high costs of its previous Eperflex retargeting. The team needed an hourly CSV with user, cart and product details for Actito, but Google Analytics’ scope and 24-hour processing limits made building that single, up-to-date export impossible without a new data approach. OWOX (using OWOX BI Pipeline) was engaged to address these constraints.

OWOX implemented a pipeline sending near-real-time site interaction data to Google BigQuery, merged it with Orcanta’s CRM user data, and used SQL and automated scripts to generate and push hourly CSVs to Actito’s FTP for cart recovery campaigns. As a result, Orcanta reduced email marketing costs, increased identifiable sessions by 180%, achieved a 7.5% email-to-sales conversion for abandonment emails sent within ~90 minutes, and grew email-driven revenue to 4.5% of total online sales. OWOX’s solution also allowed Orcanta to rely on Eperflex only for remaining unidentified sessions.

Orcanta