Case Study: IQ Option achieves deeper AdWords assisted-conversion insights with OWOX

IQ Option Analyzes Assisted Conversions of AdWords Campaigns

IQ Option, a global trading platform used by hundreds of millions of traders, faced a measurement challenge: many AdWords campaigns produced assisted rather than direct conversions, and Google Analytics’ assisted-conversion reports couldn’t show campaign contribution by conversion-step, identify campaign types, or extend the conversion window beyond 90 days. IQ Option engaged OWOX (OWOX BI analysts) to overcome these limits and get a complete view of how AdWords campaigns, campaign types and landing pages contribute across the registration funnel.

OWOX combined IQ Option’s Google Analytics 360 export in Google BigQuery, used SQL to compute session positions and segment registrations by number of sessions (including a “middle” grouping for long paths), and built interactive Google Data Studio dashboards. The OWOX solution let IQ Option see which campaigns and landing pages drive direct vs. assisted conversions, how many visits users take before registering, and campaign performance by step — revealing, for example, 1.2M registrations on a single visit and 17,917 seven-step conversion paths — enabling better budget allocation and campaign targeting.

IQ Option