Case Study: Drclinic (Doctor Ryadom) achieves 2.5× ROI and halves ad costs with OWOX BI

Increase ROI 2.5 Time While Cutting Ad Costs in Half

Drclinic, a Russian family-medicine clinic chain with both brick-and-mortar locations and telemedicine services, faced a complex multi-level funnel dominated by phone interactions and multi-channel touchpoints, which produced a high share of non-targeted traffic and made it difficult to identify which channels drove targeted private-patient leads. To solve this measurement problem the clinic engaged OWOX and adopted OWOX BI Pipeline (with Google Data Studio reporting) to build a unified marketing analytics system.

OWOX implemented a pipeline that streamed raw Google Analytics data into Google BigQuery, combined ad cost data and Calltouch call-tracking records with Infoclinic appointment and revenue data (via Measurement Protocol), and surfaced consolidated reports in Data Studio. Using OWOX’s solution, Drclinic reallocated spend away from low-return search/SEO toward higher-performing channels, boosted ROI on certain channels by over 2.5×, cut ad costs in half without reducing sales, and sped up budget approvals and communication with finance.

Drclinic