OWOX
34 Case Studies
Case Study: Raiffeisen Bank achieves 2.2× online sales with OWOX using Google Optimize 360
A OWOX Case Study
How to increase online sales by 2.2 times with Google Optimize
Raiffeisen Bank wanted to increase online conversions and debit card sales for its #AllAtOnce card and needed a fast, testable way to find the best landing-page messaging and design. Working with vendor OWOX and using Google Optimize 360 (via OWOX’s Google Cloud Platform consulting/reselling services), the team set out to compare multiple landing-page variants and choose the most effective approach for mobile-heavy traffic.
OWOX supported Raiffeisen’s implementation of three landing-page variants and a year-long Test-and-Learn program (10 tests per version) using Google Optimize 360’s visual editor, Google Analytics integration, and audience segmentation. As a result, Raiffeisen achieved a threefold increase in conversions from traffic to application, reduced cost per application by 54%, and grew online #AllAtOnce card sales by 220% (2.2×).
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Raiffeisen Bank
Ekaterina Treplina
Digital Communications Manager