Case Study: Webmart Group automates ad campaign reporting and saves up to 90 hours per month with OWOX BI

How to automate ad campaign reports A Webmart Group

Webmart Group, a leading Belarusian digital agency specializing in online marketing, SEO and app promotion, faced a monthly reporting bottleneck: PPC specialists spent the first 1–1.5 weeks each month assembling client ad campaign reports as the agency grew. To automate report updates in Google Data Studio and ensure all ad costs (including currency conversion and taxes) were available in Google Analytics, Webmart adopted OWOX’s OWOX BI to import cost and click data from non‑Google ad platforms.

Using OWOX BI Pipeline to upload ad cost and click data into Google Analytics and then connecting GA to Google Data Studio, Webmart automated its reporting pipeline and improved report quality and accessibility. OWOX’s ad cost export features (currency conversion and tax handling) allowed reports to be updated automatically; implemented for half their clients, this saved up to 90 hours per month and 1,080 hours over the past year (equivalent to six months of one mid‑level PPC specialist), freeing time for campaign development — with plans to use OWOX more for BigQuery‑based end‑to‑end analytics.

Webmart Group