Case Study: Make-A-Wish achieves proactive data protection and rapid recovery with OwnBackup

OwnBackup enables the Make-A-Wish CRM team to take a proactive approach to data ownership and protection

Make‑A‑Wish, the nonprofit that grants life‑changing wishes to children with critical illnesses, undertook a large migration from legacy systems to Salesforce and needed a reliable data protection plan to meet RTO/RPO targets and regulatory requirements. The CRM team faced risks from weekly CSV exports, manual and error‑prone restores, lack of change monitoring, and growing exposure as chapters and functionality scaled—any data loss could disrupt the wish‑granting process.

OwnBackup provided daily backups, metadata‑preserving restores, anonymization, sandbox seeding and monitoring so the team can detect and recover from data loss or corruption in minutes. The solution met compliance needs, enabled precision restores (demonstrated when a large integration error was quickly reverted), cut sandbox seeding to under an hour, eliminated roughly 40 hours of dev work, and gave Make‑A‑Wish confidence that their Salesforce data is protected and disruptions are minimized.

Make-A-Wish

Kim Thigpen

Director of IT Applications