Case Study: Marketron achieves smarter prospecting and stronger content marketing with Owler

Why Owler Is a Powerful Sales Enablement & Content Marketing Tool: Marketron

Marketron, a provider of sales platforms for broadcast and media teams, needed practical, tactical resources to help its sales-focused audience prospect smarter and to fuel a steady stream of content ideas. The challenge was delivering educational, non-promotional guidance that helped sellers qualify local advertising prospects efficiently while using tools that were affordable and easy to adopt.

Marketron integrated Owler as a core sales-enablement and content-ideation tool—using its company data, competitor discovery, news feed, and content monitoring to qualify leads and spot trends. The tool featured prominently in a webinar that reached thousands, generated very positive feedback, helped users replace costlier alternatives, improved prospecting productivity, and provided timely ideas for data-driven content.

Marketron

Beth Osborne

Senior Content Marketing Manager