Owler
5 Case Studies
Case Study: Durhamlane achieves a mid-five-figure Fortune 500 win and accelerates enterprise pipeline with Owler
A Owler Case Study
How Owler Helps You Make Sales
durhamlane is a demand-generation agency focused on mid-market and enterprise clients, and James Middleton, Business Development Manager, is responsible for identifying and engaging new accounts as the company moves upmarket. His challenge was finding look-alike target companies and timely, relevant news that would enable intelligent, high-touch outreach to senior decision-makers.
Using Owler’s competitor-ranking and consolidated news feed, James identified a division-level news alert at a Fortune 500 target that enabled a direct outreach to a global C-level executive, leading to referrals, several meetings, and a mid-five-figure order within three months. Owler continues to help durhamlane surface compelling events and shape account growth strategies across their target markets.
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Durhamlane
James Middleton
Business Development Manager