Case Study: University of Illinois achieves 52% traffic growth with OWDT SEO strategy

University of Illinois boosts traffic 52% with OWDT

The University of Illinois, a leading public research institution, sought to improve its online visibility to better connect with prospective students and researchers globally. They faced challenges with their vast website architecture, technical SEO issues, and the need to target diverse audiences. To address this, the university engaged vendor OWDT for a robust SEO strategy and technical SEO enhancements.

OWDT implemented a comprehensive solution that included technical SEO enhancements, in-depth keyword research, and content optimization. The results were significant, including a 52% increase in organic traffic, the successful ranking of over 300,000 keywords, and a 25% increase in applications. These efforts by OWDT substantially strengthened the university's digital presence and global reach.

University of Illinois