Case Study: Texas OilTech Laboratories improves website navigation and user engagement with OWDT

Texas OilTech Laboratories boosts visitor interaction with OWDT

Texas OilTech Laboratories, a global independent laboratory for petroleum and petrochemical testing, faced a challenge with its previous website. The site was disorganized, visually flat, and had confusing navigation that caused potential customers to leave. To prepare for expansion and revitalize their digital presence, they engaged OWDT for services including stakeholder research, UI & UX strategy, and CMS development.

OWDT designed a new website with an intuitive, user-friendly experience tailored to TOL's engineering-focused audience. The solution featured a refined aesthetic with a specific color palette and typography, a reorganized information architecture, and a seamless navigation structure that funnels users directly to over 700 testing products. The site was also optimized for mobile devices, which over 50% of their customers use. As a result, OWDT's work significantly increased visitor interaction and provided Texas OilTech Laboratories with a powerful platform for growth.

Texas OilTech Laboratories