Case Study: Smith achieves a more efficient, high-performing website with OWDT

Smith boosts mobile performance and cuts server requests to 56 with OWDT

Smith, a leading electronics distributor, required a website redesign to efficiently showcase its various global divisions and elevate its public profile. The company partnered with web design vendor OWDT, which utilized services including stakeholder research, information architecture design, and SEO to address the challenge.

OWDT's solution was an innovative Ultra-Menu that provided a snapshot of the entire site structure, reducing user clicks. The research-based design was optimized for a target demographic of middle-aged decision-makers and for mobile performance, resulting in a fast-loading site with only 56 server requests. This enhanced user experience successfully honored the client's heritage while positioning them as a global leader.

SMITH