OWDT
48 Case Studies
A OWDT Case Study
Signature Homes, a home builder, sought to create a new brand identity that would articulate its commitment to tranquility and stability. They retained the vendor OWDT to invent this new identity, utilizing services including branding, market research, and visual identity systems.
OWDT developed a comprehensive new brand identity for Signature Homes, including naming, a visual identity system, and a brand strategy. This new brand successfully symbolized peace and stability, influencing both client perception and the organization's internal culture. The strategy was also used as a guiding principle for transforming the company's culture.