Case Study: Siddons Martin increases sales and improves customer experience with OWDT web design

Siddons Martin boosts sales and fixes 70% contact-finding issues with OWDT

Siddons Martin, a large North American emergency vehicle manufacturer, faced a challenge as its website only showcased its fire truck solutions, hiding its full portfolio of airport, EMS, wildland, and EVS vehicles. This led to lost opportunities as new customers struggled to find regional contacts and existing customers could not track their orders in production. OWDT utilized services including stakeholder research, content strategy, and CMS development to address these issues.

OWDT's solution was a comprehensive website redesign that prominently displayed all product offerings and streamlined navigation with smart contact forms. The key innovation was an in-production module that allowed customers to monitor their vehicle's assembly progress in real-time via uploaded, time-stamped photos. This solution, implemented by OWDT, yielded spectacular results by increasing sales across all product segments and boosting customer interest in previously hidden services.

Siddons Martin