Case Study: Mercury Energy Ohio achieves clearer brand engagement with OWDT web design

Mercury Energy Ohio earns 40+ international transformation awards with OWDT

Mercury Energy Ohio, a new energy provider in a deregulated Ohio market, faced the challenge of appealing to both modern and traditional customer segments with a distinct brand identity. They partnered with web design vendor OWDT to create an expandable brand strategy and a website that would clearly demonstrate its value proposition and attract local clients.

OWDT implemented a solution using stakeholder research, content strategy, and UI/UX design. They developed a cheerful and colorful brand identity to humanize the interaction, using simple language and a conversational tone to reduce buyer's fatigue and engage a new audience. The vendor's work successfully created a cohesive brand experience that resonated with Ohio's familial culture.

Mercury Energy Ohio