Case Study: ICSDS achieves stronger lead generation and clearer brand messaging with OWDT web design

ICSDS turns a 1-month no-leads PPC campaign into ROI with OWDT

The customer, ICSDS, a technical institution, was struggling with an ineffective pay-per-click campaign that was failing to generate leads. They engaged the vendor, OWDT, which identified that the campaign's structure was flawed and the landing pages were poorly designed for conversion. This discovery prompted a need for a new website to support their search engine marketing strategy, utilizing OWDT's services including a marketing audit and SEO.

OWDT implemented a comprehensive solution that began with redefining the client's brand messaging and guidelines. This foundational work informed the development of a new website that clearly communicated ICSDS's value proposition. The project, which included services like stakeholder research and UI/UX strategy, resulted in increased sales of products and services, delivering a strong return on investment for the client.

ICSDS