Case Study: CoinGuard achieves global brand trust and digital growth with OWDT web design and identity system

CoinGuard motivates 30 million cryptocurrency owners with OWDT

CoinGuard, a leading global cryptocurrency insurance provider, faced the challenge of launching a new brand and complex service that needed to resonate with cryptocurrency enthusiasts and position the company as a trustworthy, technology-centered entity. They partnered with the web design and development vendor OWDT to energize their brand expression and create a digital platform that could both educate users and support their marketing and operational needs.

OWDT developed a comprehensive solution that began with global stakeholder research to build a new brand strategy and a modern, classic brand mark. They designed and built a multi-functional website to support digital marketing, integrate the new brand, and provide user account management, including the ability to purchase insurance coverage. The results were highly successful, with the website becoming the centerpiece of a global campaign that motivated over 30 million cryptocurrency owners across 70 countries to sign up.

CoinGuard