Case Study: BP modernizes its digital experience with OWDT web design and concept development

BP upgrades its digital experience with OWDT and 40+ international transformation awards

BP, a globally recognized oil and gas company, approached vendor OWDT seeking a recommendation for a unified and modern design strategy. Their challenge was to evolve their digital brand aesthetic to show progress without losing their established identity, while also making complex information more digestible and creating a memorable user experience.

OWDT implemented a comprehensive design strategy focused on improving legibility and adopting a modern visual touch. Their solution involved using varied font sizes to emphasize information priority, increasing line heights for better readability, and appointing stronger imagery. The vendor's work successfully helped BP shed its previous aesthetic for a more contemporary one, ultimately building brand equity and creating a unique digital brand experience.

BP