Case Study: West Midlands Combined Authority gives growth a voice with OWB Creative

West Midlands Combined Authority earns 120 media mentions with OWB Creative

The West Midlands Combined Authority (WMCA) had a bold economic vision but needed a strong visual identity to carry its "Growth" priority across all media. They engaged the vendor OWB Creative to develop this comprehensive branding solution.

OWB Creative crafted a visual language for the Growth priority, which included a policy report, a dedicated microsite, and event materials. The results were significant, including over 120 media mentions and a high-profile launch that put the West Midlands firmly on the map. The identity was so successful that it was adopted across WMCA's wider communications.

West Midlands Combined Authority