Case Study: West Mercia Police relaunches Victim Advice Line’s social presence with OWB Creative

West Mercia Police reaches 18.5k people with OWB Creative

West Mercia Police faced the challenge of relaunching the dormant social media channels for its Victim Advice Line (VAL). The channels on Facebook and Twitter had gone quiet, and the force needed to re-establish a clear, strong presence to ensure its vital support services reached the people across Worcestershire, Herefordshire, and Shropshire who needed them most. They engaged the vendor OWB Creative for this social media and engagement work.

OWB Creative restarted the social presence with a refreshed creative direction, creating a consistent identity for the channels. They used a combination of paid and organic activity to put VAL back into people's feeds and conducted workshops to equip the VAL team with the tools to maintain momentum. The results were significant, with organic activity reaching 18.5k people and a Meta awareness campaign generating nearly 2 million impressions, successfully relaunching the channels with a recognizable presence.

West Mercia Police