Case Study: Wates achieves a clearer, more confident brand with OWB Creative

Wates refreshes its 125-year brand with OWB Creative

OWB Creative partnered with Wates, a company with a 125-year legacy, which faced a challenge of brand complexity. Years of growth had blurred its brand story, which no longer reflected how the business actually worked. The challenge was to clarify this legacy and build a brand that could look forward without losing its authority.

Working side by side with the Wates team, OWB Creative rebuilt the brand hierarchy and rewired the messaging to put service front and centre. They reshaped the EVP into something recognizable and supported it with workshops. The effort culminated in a brand launch animation that secured board-level buy-in. The result was a clearer, more confident brand, a focused communication framework, and an EVP that employees could stand behind, which collectively reset confidence and signalled a new chapter for the business.

Wates