Case Study: Unloq builds a distinctive human-first AI brand with OWB Creative

Unloq builds a brand with OWB Creative and 4 audience-specific tone of voice guides

The customer, Unloq, had developed a decision intelligence platform but lacked a distinctive brand identity. They engaged the vendor, OWB Creative, to create a brand that would stand out in the crowded and homogenous AI market.

OWB Creative developed a comprehensive human-first brand for Unloq, including a detailed tone of voice guide, a warm and striking visual identity, and marketing assets. The result was a distinctive brand with a unique personality ready for launch, designed to break away from the typical AI aesthetic and put people firmly in control.

Unloq