Case Study: McLaren drives race-week engagement with OWB Creative

McLaren drives race-week engagement with OWB Creative

The customer McLaren, a Formula 1 team, partnered with vendor OWB Creative to amplify its partnership with DEWALT ahead of the Silverstone Grand Prix. The challenge was to capture the intensity of race week, showcase the DEWALT tools used by the pit crew, and turn McLaren's global fanbase into real engagement for the brand.

OWB Creative built a social strategy mirroring the pace of race week, centered on a competition and an audience journey from curiosity to interaction. They developed creative assets providing an inside look at the garage and maintained a cohesive brand tone. The vendor's solution resulted in a coordinated social campaign that amplified the partnership, delivered high-impact content, and drove strong fan engagement.

McLaren