Case Study: EVCOM fills the room with OWB Creative’s personalised email campaign

Evcom boosts email open rates to 73.7% with OWB Creative

Evcom, an organization hosting awards events, faced the challenge of driving award entries and event attendance. Their efforts were complicated by fragmented data across three separate platforms and a need for advanced email personalization. OWB Creative was engaged to develop a powerful email campaign to meet this challenge.

OWB Creative first integrated Evcom's three platforms into a single data source to enable detailed behavioral tracking. This insight powered automated, personalized email journeys with messaging tailored to each contact's level of interest and proximity to deadlines. The solution achieved exceptional results, far surpassing industry benchmarks, with automated follow-ups reaching a 73.7% open rate and a 13.9% click rate.

Evcom