Case Study: CVSL boosts email engagement with OWB Creative

CVSL doubles click-through rate to 2% with OWB Creative

CVSL, a company with a new brand identity, needed its email marketing to match its refreshed image and handle a high volume of weekly promotional offers. They engaged the vendor OWB Creative to create a suite of email templates that could maintain brand consistency and performance.

OWB Creative designed and built modular HTML email templates that were both flexible and robust, allowing for constant content updates without losing clarity. They also managed the entire email marketing process, from scheduling to performance tracking. As a result, OWB Creative helped CVSL achieve a dramatic increase in its average email open rate from 21% to 38% and doubled its average click-through rate from 1% to 2%.

CVSL