Case Study: Chiltern Railways boosts revenue and brand searches with OWB Creative

Chiltern Railways drives 20% revenue uplift with OWB Creative

OWB Creative partnered with Chiltern Railways to address a significant brand challenge. The customer, Chiltern Railways, found that train travel was perceived by passengers as a necessary hassle rather than an enjoyable part of their experience. Their goal was to fundamentally change how people felt about getting on board their trains.

The solution implemented by OWB Creative was the development of the "Explore More" brand idea, a campaign rooted in real journeys and passengers. This lifestyle-led identity was executed across VOD, social media, radio, and OOH advertising. The campaign successfully repositioned the brand around leisure travel, driving a 20% year-on-year revenue increase during its run and sparking a 32% surge in brand searches. OWB Creative's work also generated over 40 million impressions across all media channels.

Chiltern Railways