Case Study: Universal Pictures drives Fortnite excitement for Nobody 2 with Overwolf

Universal Pictures brings Nobody 2 to Fortnite gamers with Overwolf, driving 25M+ NPC impressions

Universal Pictures, a major film studio, faced the challenge of cutting through a crowded blockbuster season to position the release of "Nobody 2" as an unmissable event. Their goal was to generate excitement and FOMO directly within Fortnite without the high cost and time investment of building a custom map. To achieve this, they partnered with the vendor Overwolf.

The solution from Overwolf involved partnering with the popular Fortnite map "Speed Realistics 2v2." An NPC of Bob Odenkirk's character, Hutch Mansell, was integrated into the map with his likeness and voice, alongside cinematic trailers and branded cosmetics. This campaign delivered over 25 million NPC impressions and an average of 27.7 minutes spent on the experience, successfully injecting the film's intensity into the game.

Universal Pictures