Case Study: Tropicana’s Naked Smoothie engages Gen Z gamers with Overwolf

Tropicana's Naked Smoothie reaches 1,000,000+ players with Overwolf

Tropicana's Naked Smoothie brand faced the challenge of standing out to Gen Z gamers at scale and positioning itself as the perfect drink to quench both thirst and hunger. Their goal was to create a meaningful presence within major game titles that felt native to the gameplay experience, not like an interruption. They partnered with the vendor Overwolf to achieve this.

Overwolf's solution leveraged an insight that players naturally pause around the 78-minute mark. They delivered in-game rewards from Naked Smoothie at that exact break point, aligning the brand with a moment of refreshment. This campaign engaged over 1,000,000 players, achieved a click-through rate 11 times higher than the benchmark, and delivered a double-digit lift across key brand metrics.

Tropicana's Naked Smoothie