Case Study: the general boosts Fortnite engagement with Overwolf deep linking

The General drives 90,365+ visits into Road Test Royale with Overwolf

The General, a U.S. car insurance company, faced the challenge of boosting engagement for its custom Fortnite map, Road Test Royale. A major obstacle was the high player drop-off caused by the multi-step, friction-filled process required to join such custom experiences. To overcome this, they partnered with vendor Overwolf.

Overwolf's solution utilized UEFN Deep Linking and Rewarded Fortnite Quests to create a one-click entry point, bypassing the traditional search process. This approach generated over 90,365 direct visits and 10,840 gameplay sessions. The campaign achieved an average CTR 1,000 times better than traditional display ads and significant lifts in brand awareness, consideration, and perception, making it the most successful branded Fortnite program to date for Overwolf's customer.

The General