Case Study: Pringles engages gamers in playtime with Overwolf Moment-Triggered Ads

Pringles boosts video viewability to 96% with Overwolf

Pringles sought to become the ultimate snack for gamers but faced the challenge of rising above the noise in a crowded market. To achieve this, they partnered with vendor Overwolf to utilize its Moment-Triggered Ads technology.

Overwolf's solution involved inserting custom Pringles messages into popular games like Fortnite and Apex Legends, which appeared on-screen to reward players for in-game achievements. This approach generated thousands of hours of engagement and led to phenomenal improvements in brand metrics, including a 96% video viewability rate and an 89% video completion rate, significantly exceeding industry benchmarks.

Pringles